The government is intensively driving national exports. Exhibitions of Indonesian products to various countries continue to get support so that more and more Indonesian products are known in the global market. The results are quite encouraging. In the 2023 German Ambiente exhibition, as many as 72 national companies managed to reap potential transactions of up to IDR 151 billion.
"During the exhibition, Indonesian pavilions and booths received a number of potential interests and transactions of IDR 151 billion. The buyers come from the Netherlands, France, Denmark, Italy, the United States, Korea, Egypt, Morocco, and India," said Berlin Trade Attaché Bayu Wicaksono.
The 2023 German Ambiente exhibition will be held from February 3-7, 2023 in Frankfurt, Germany.This exhibition was attended by no less than 3,600 companies from all over the world. Indonesia sent the largest number of companies as many as 72 companies.
Ambiente is an annual exhibition that showcases a group of wood handicraft products and household appliances or products with HS 44,94,57,63,69, and 70.Products on display include kitchen utensils, glass/glass utensils, ceramics, wood crafts, light furniture, and home décor. The exhibition will return in 2023, after a hiatus in 2021 and 2023.
Bayu Wicaksono revealed that the participation of Indonesian companies is also the most in ASEAN. The next highest number of ASEAN is the Philippines with 35 companies, Vietnam (35 companies), Thailand (34 companies), Singapore (4 companies), and Malaysia (4 companies).
At this exhibition, the Indonesian Pavilion featured 11 companies. Meanwhile, 61 other Indonesian companies are spread across halls 10, 11, and 8. In addition to Atdag Berlin, the opening of the Indonesian Pavilion was also attended by the Indonesian Ambassador to Germany Arif Havas Oegroseno, Director of Small and Medium Industries of Chemical, Clothing, Miscellaneous and Handicraft of the Ministry of Industry Ni Nyoman Ambareny, Consul General of the Republic of Indonesia in Frankfurt Acep Somantri; and Head of Indonesian Trade Promotion Center (ITPC) Hamburg Eka Sumarwanto.
Bayu said, on the second day of the exhibition, the Indonesian Embassy in Berlin witnessed the signing of a trade contract by the Indonesian Art Classic company for decorative lighting products. In addition, several other companies outside the Indonesian Pavilion that received potential trade transactions, namely PT Inspira Furnexindo for wooden cutting board products, and CV Nuansa Kayu Bekas for outdoor wooden furniture products, with a total transaction of Rp6.6 billion.
"Even more encouraging, all participants of the Indonesian Pavilion exhibited handicraft and home decoration products from processed wood already have Forest Law Enforcement, Governance and Trade (FLEGT) Indonesian Legal Wood certificates," said Bayu.
Bayu added that the majority of participants also used Ambiente to strengthen networks with old partners, especially after 2 years of postponement of Ambiente due to the pandemic. "Participants use the exhibition as an initial networking event ahead of the Indonesia International Furniture Expo (IFEX) which will be held March 9-12, 2023 in Jakarta," he added.